Print Week Awards 2011

2010 Winner

Lateral Group

Commended
Celerity Communications

Finalists
Communisis
Lateral Group
ProCo

To see further details on the 2010 winner and commended please click here

This aims to recognise the UK's leading exponent of cross-media communications that incorporates a print element. The award will be judged on one project or campaign and entrants must have undertaken the printed part of the project as well as at least one element of the electronic campaign, which could be email, SMS, App or web-based

This award is for the best combination of print and digital communications, so don't forget to include examples of the digital elements of the campaign, whether they be email, a website, SMS, App etc, as well as the print part in your entry. So as well as the 500-word summary on the project and the challenges involved and goals achieved, the judges are also looking for a detailed client testimonial that describes aspects such as bottom-line impact, response rates, ROI, sustainability, data collection and any other metrics that the client/entrant thinks are appropriate.

All judges sign a non-disclosure agreement prior to judging the PrintWeek awards and client confidentiality will be respected (see rule 5).

1 You may enter as many different categories as you wish, however, you may only enter the same category once.

 2 The decision of the judges is final and no correspondence will be entered into.

 3 All entrants must be registered companies in the UK.

 4 The entrant must have been consistently trading solvently since 1 July 2009

 5 Cross-media Printer of the Year category. A detailed submission including as much information from the client on areas such as bottom-line impact, response rates, ROI, data collection and any other metrics that the client/entrant thinks are appropriate must be included. These can take the form of a detailed client testimonial. Client confidentiality will be respected and all judges will sign a non-disclosure agreement, but winning case studies may be written up and published in PrintWeek based on the material provided, so please mark sensitive information 'not for publication'.

Client testimonials are critical in this category as they offer the judges real insight into whether the campaign achieved its goals.

While the printed part of the campaign is important, the electronic part of the project carries equal weighting, so do not forget to detail exactly what parts of the e-campaign you produced and managed and provide examples; CDs, DVDs and USBs, as well as print-outs, are acceptable.

To ensure you give yourself the best possible chance of being shortlisted, do not forget to include as much substantive documentary evidence as is possible. Things like response rates, open rates, data collection and bottom-line impact for the client are particularly helpful.

Remember that the judges will be reviewing a lot of detailed entries in this category, so as well as your 500-word summary, providing a single sheet listing the key points of your substantive evidence is always a good idea – but do not forget to include the evidence it refers to

• Three copies of the competed entry form
• 500 word summary
• Printed samples
• Samples of SMS/Online/e-mail that you carried out as part of the project, these can include screen grabs on CD, DVD or USB or print outs