Welcome| Print Week Awards 2012

Welcome

There is no doubt that the PrintWeek Awards is the only event that truly reflects the dynamic face of the UK print industry.

Of course, much of the dynamism evident in the sector is driven by the constantly evolving nature of the print industry and his has to be reflected in  the PrintWeek Awards. So, with this in mind we have 'fine-tuned' several categories this year.

The biggest change is in the Digital Printer of the Year category, which we have replaced with two new Awards: Bespoke Digital Printer of the Year, for high-value short-run work; and Industrial Priner of the Year, for long-run, highly targeted examles of digital print. We have also merged the Customer and Consumer Magazine Printer of the Year categories o reflect the increasingly blurred lines between the two.

Whether it's in the performance categories, where business excellence is the name of the game, or the quality awards, where the calibre of the work produced is the focus, the marketing value of winning or being shortlisted for a PrinWeek Award can't be underestimated.

That's why winning a PrintWeek Award isn't easy: it's no supposed to be. However, there are some simple steps you can take to give yourself the best posisble chance. Be sure to study the entry criteria for each category you enter, including some tips from previous judges.

Finally, good luck, not that you'll need it I'm sure.

Darryl Danielli

Editor, PrintWeek